ASO Manager (App Store Optimization) - Sports Predictions

About the Role We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android. You will work in a high-velocity environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end-to-end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact.Our work spans data-driven creative experimentation, metadata optimization improvements, localization strategy, keyword research and optimization. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.

Key Responsibilities: Own and execute the ASO strategy across Apple App Store and Google Play. Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets. Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests). Monitor and improve organic installs, impressions, CVR, and retention from app store traffic. Use ASO tools (e.g. AppTweak , AppsFlyer ) to track performance, competitors, and opportunities. Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation. Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives. Manage ASO inputs for app updates, new features, and major releases . Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces. Report on performance with clear insights and actionable recommendations to stakeholders. Qualifications & Skills: 3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android). Proven experience working in fast-paced, high-growth environments . Strong understanding of App Store & Google Play algorithms , ranking factors, and CVR levers. Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms Strong analytical ability and comfortable turning data into actionable insights quickly. Comfortable working with multiple stakeholders across product, growth, and marketing teams. Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment. Deep domain knowledge in Sports and experience working in the Sports industry