CRM Manager
"About The Role"
About This Role
This is a rare opportunity to own cross-channel communications at scale within one of the fastest-growing companies in the web3 space. You'll shape how customers experience our decentralized finance products, exchange, and wallet ecosystem — turning data-driven insights into campaigns that drive retention, activation, and long-term loyalty. If you thrive at the intersection of crypto innovation and customer-centric marketing, this role is built for you.
What You'll Be Doing
Design and execute end-to-end CRM strategies spanning push notifications, email, in-app messaging, and emerging channels
Partner with Product, Creative, Legal, Compliance, and MarTech teams to launch compliant, timely, audience-specific campaigns across our crypto and DeFi product lines
Map the full customer lifecycle to identify key touchpoints and unlock new onboarding, engagement, and retention opportunities
Leverage AI-driven tools and automation to scale personalized communications across global user segments
Monitor and optimize key performance metrics including engagement, conversion, and platform usage across blockchain products
Manage multiple concurrent campaigns and workstreams within a fast-paced, cross-functional organization
What We're Looking For
Proven experience managing CRM or lifecycle marketing programs, ideally within crypto, fintech, or high-growth tech environments
Deep understanding of customer journey mapping and multi-channel communication strategy
Strong leadership, project management, and cross-team collaboration skills
Comfort working with distributed, global teams across Marketing, Product, and Compliance functions
Highly analytical mindset with the ability to translate data into actionable retention strategies
Enthusiasm for embracing AI tools as productivity multipliers in campaign execution
Bonus Points
Familiarity with blockchain, smart contracts, or decentralized finance ecosystems
Experience with MarTech platforms supporting push, email, and in-app messaging automation
Background working in regulated industries requiring Legal and Compliance collaboration
Exposure to crypto exchange or digital wallet products
Why Join Us
Competitive compensation package with performance-based incentives
Flexible, remote-friendly culture built for high-impact contributors
Direct influence over how millions of users engage with the future of decentralized finance
Continuous learning opportunities within a global leader shaping the next era of crypto adoption
Requirements
Responsibilities Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences. Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels. Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities. Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery. Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality. Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products. Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact. Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations. Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix. Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities. Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets. Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases). Requirements Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles. Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool. Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering. Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations. Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows. Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus. Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation. Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution. Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy. Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams. Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred. Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
About Crypto Finance
Crypto Finance AG is a dynamic technology firm based in Hessen, Frankfurt am Main, Germany, dedicated to developing robust and innovative solutions that drive progress in the tech landscape. Our mission is to build reliable, high-performance systems that empower businesses and individuals with cutting-edge tools and services. We are committed to pushing the boundaries of what's possible, fostering an environment where ingenuity and problem-solving are at the forefront of our daily work. Our culture at Crypto Finance AG is built on collaboration, continuous learning, and mutual respect. We believe that diverse perspectives fuel creativity and lead to better outcomes. Our team thrives in a challenging yet supportive atmosphere, where every voice is heard, and contributions are valued. We champion a work-life balance, encouraging our employees to develop both professionally and personally within our vibrant Frankfurt community. Joining Crypto Finance AG means becoming part of a forward-thinking team with ample opportunities for career growth and impact. With 106 open positions, we are rapidly expanding and looking for talented individuals who are passionate about technology and eager to make a significant difference. If you're ready to contribute to impactful projects and grow your career in a supportive and innovative environment in Frankfurt am Main, we invite you to explore our opportunities.
Ready to Apply?
To submit your application for this position, please visit Crypto Finance's official website and follow their application process.