KOL Business Development Specialist
Job Description
Binance's Brand PR & KOL team is looking for a regional KOL specialist focused on public opinion management and brand narrative — not user acquisition. You will build and maintain a regional KOL network that can rapidly mobilize when sentiment shifts, clarify misinformation, and consistently shape how Binance is perceived in your market.This role sits on the PR side of KOL operations. Conversion and affiliate KOLs are managed separately; your focus is influence, content quality, and community trust.
Requirements
Responsibilities: Research, identify, and assess KOLs across your region using three core criteria: content quality, community influence, and output frequency Build and continuously update a structured regional KOL database with detailed profile evaluations Develop regional KOL strategy documents and market analyses; present findings and recommendations to the team Monitor social media discourse in your region; identify emerging narratives, risks, and sentiment shifts in real time When directed, rapidly coordinate KOL responses during PR events, rumor cycles, or crisis situations Adapt global brand narratives and storytelling frameworks to resonate in your local market Coordinate with the affiliate/referral team to avoid duplicate outreach and enrich shared KOL data Requirements: 3+ years in influencer marketing, KOL management, PR, or community operations — crypto/Web3 or fintech experience strongly preferred Advanced English and native in at least one regional language (French/ Spanish/ Portuguese / Italian) Solid understanding of the regional crypto social media landscape: key voices, relevant platforms, and how discourse flows Strong editorial judgment — able to evaluate KOLs on content depth and community trust, not just follower count Comfortable in a research-and-strategy phase; able to build structured databases and produce clear written assessments Self-directed, organized, and able to work across time zones in a fast-moving environment
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.