Marketing Manager – Events & Community (Australia)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia. This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations. You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

Responsibilities: Event Strategy & Execution Plan and execute end-to-end events : Community meetups Educational workshops (Crypto 101, investing basics) Partner activations Pop-ups / experiential campaigns Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting Ensure all events are fully compliant with local regulations and internal policies Develop “low-hype, high-trust” event formats aligned with current market sensitivity Community Building & Engagement Build and nurture a loyal local community (online + offline) Identify and manage key community leaders / micro-KOLs Create programs that encourage organic advocacy (not just incentives) Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency Brand & Reputation Rebuild (Critical) Translate global brand into locally relevant, trust-driven messaging Lead initiatives that position Binance as: Responsible Compliant User-first Partner with PR to ensure alignment between events, messaging, and media narrative 4. Partnerships & Local Collaborations Identify and execute partnerships with: Universities Web3 communities Finance / investment groups Lifestyle / culture spaces (cafés, co-working, etc.) Build credible local alliances to strengthen brand perception Performance Tracking & Optimization Track key metrics: Event attendance & conversion (KYC, activation) Community growth & engagement Cost per acquisition (where applicable) Continuously refine formats based on what actually works locally Requirements: Experience 4–7+ years in events, community, or brand marketing Experience in Australia market is a must Background in crypto, fintech, or startup environment preferred Proven track record of executing high-quality, well-attended events Skills & Mindset Execution-first : You get things done, not just plan Strong understanding of Australian culture and audience behavior Ability to operate in a highly regulated, sensitive environment Excellent stakeholder management (agencies, vendors, partners) Comfortable working in a lean / rebuilding team setup Personality Fit (Important) Grounded, practical, and not hype-driven High ownership — acts like a local market owner Strong judgment on what not to do (especially in current climate) Able to balance global brand vs local nuance