Senior PR Specialist, Gulf Binance
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
This advertisement is for a position at Gulf Binance.
Requirements
Responsibilities Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.) Build rapport with local tech, finance, and crypto related media, both traditional and digital. Monitor and execute important events, with special emphasis on media relations and cooperation. Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention Marketing/PR and Creative Agency Management and Execution Requirements 5-10 years of Professional PR & Marketing experience Understanding and high interest in the Crypto industry is a must PR/Marketing/Creative Agency Management experience a plus Experience in policy and/or corporate communications with background in financial and or cryptocurrency sectors a plus Experience working with media/reporters, notably in the financial, business or cryptocurrency sector Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders. Proven success in leading and execution of creative growth marketing campaigns eg. digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.