Senior Growth Marketing Manager — Ukraine
Job Description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a Senior Growth Marketing Manager for Ukraine to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Ukraine.
Please note
that only English CVs will be evaluated. Location can be flexible, whilst Ukrainian language is a must due to the nature of the role.
Requirements
Responsibilities: User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase; Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation; Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel; Promotions: Drive and execute series of educational and bonus-based campaigns; Ads management: Ideate, test, and optimize paid acquisition campaigns (web + app); Manage ASO/SEO experiments and retargeting campaigns; Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team. Requirements: 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps); Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing; Execution-oriented mindset with strong ownership and independence; Analytical and data-driven, with hands-on A/B testing and product optimisation experience; Native-level Ukrainian + strong English proficiency; Passion for crypto / blockchain / fintech, staying up-to-date with industry trends. Nice to Have: Background in gambling, betting, or gaming industries with proven growth playbooks; Previous experience in crypto marketing or fintech products. What We Offer A senior role with full ownership of growth marketing in a top-priority market; Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally); Work alongside a passionate local team and global marketing leadership; Competitive compensation package and performance-based incentives; High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world. This role is critical for both acquisition and retention in Ukraine. If you are a self-driven growth marketer with a passion for crypto and a proven track record in scaling digital products, we’d love to hear from you.
About Binance
Binance is at the forefront of the global blockchain revolution, serving as the world's largest cryptocurrency exchange by trading volume. Our mission is to increase the freedom of money globally, and we are committed to building a robust ecosystem of products and services that empower individuals with financial autonomy. From advanced trading platforms to innovative blockchain solutions, we are constantly expanding our offerings to meet the evolving needs of the digital economy. Our culture thrives on innovation, collaboration, and a relentless pursuit of excellence. We foster an environment where bold ideas are encouraged, and every team member, especially in our growing Pakistani operations, is empowered to contribute significantly to our global impact. We value transparency, integrity, and a strong sense of responsibility to our users and the broader blockchain community. Working at Binance means being part of a diverse, global team that is passionate about shaping the future of finance. Joining Binance in Pakistan offers unparalleled opportunities for career growth and professional development within a rapidly expanding industry. With hundreds of open positions worldwide, we are looking for talented individuals who are eager to make a tangible difference. If you are driven by challenge, keen to innovate, and want to be part of a company that is redefining the financial landscape, explore our careers and embark on a rewarding journey with Binance.
Ready to Apply?
To submit your application for this position, please visit Binance's official website and follow their application process.