Senior Product Marketing Manager
Job Description
KEY RESPONSIBILITIES Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership
: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS 1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. 2. Proven track record of launching products and driving adoption through hands-on marketing efforts. 3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. 4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. 5. Exceptional communication and storytelling skills, with both technical and creative expertise.
About CoinMarketCap
CoinMarketCap is the world's most referenced price-tracking website for crypto assets in the rapidly expanding cryptocurrency space. Our mission is to make crypto discoverable and efficient globally by empowering retail users with unbiased, high-quality, and accurate information for drawing their own informed conclusions. We are at the forefront of the Web3 revolution, providing critical data infrastructure and insights that drive the decentralized economy forward. Our culture thrives on innovation, transparency, and a deep commitment to the blockchain ecosystem. We pride ourselves on a collaborative environment where bright minds can contribute to a platform used by millions worldwide. Working at CoinMarketCap means being part of a team that values data integrity, user empowerment, and continuous learning in a fast-paced, digital-first world. We foster an inclusive workplace where diverse perspectives fuel our collective success. If you're passionate about the future of finance, possess a deep understanding of blockchain technology, and are eager to make a tangible impact, CoinMarketCap offers an unparalleled opportunity. Join our Hong Kong-based team and contribute to shaping the narrative of cryptocurrencies, digital assets, and the decentralized web. We're building the future of crypto, one data point at a time – come build it with us.
Ready to Apply?
To submit your application for this position, please visit CoinMarketCap's official website and follow their application process.