Product Marketing Manager, Prediction Markets
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it's a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called "surges." learn more about working at Coinbase.
Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product.
What you'll do:
- Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more.
- Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives.
- Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution.
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy.
- Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions.
Required Skills and Experience:
- 5+ years of marketing experience within the trading/crypto or FinTech space.
- Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams.
- Demonstrated track record of creating customer segmentation and insights.
- Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions.
- Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Preference for experience in prediction markets, sports, or gaming.
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Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
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About Coinbase
Coinbase is at the forefront of building a more open, accessible, and efficient financial system globally through blockchain technology. Our mission is to increase economic freedom in the world, and we do this by creating a reliable and easy-to-use platform that empowers individuals and institutions to participate in the burgeoning digital asset economy. We are committed to developing innovative tools and infrastructure that drive the future of finance, fostering a world where digital assets are universally understood and adopted. Our culture thrives on curiosity, collaboration, and a relentless pursuit of excellence. We believe in empowering our teams to take ownership, experiment with new ideas, and solve complex challenges with creativity and integrity. At Coinbase, you'll find a dynamic and inclusive environment where diverse perspectives are valued, and continuous learning is encouraged. We're building a future that demands bold thinking and a commitment to our shared vision. Joining Coinbase means contributing to a revolutionary shift in finance, working alongside some of the brightest minds in blockchain and technology. With 403 open positions, we offer unparalleled opportunities for professional growth, impact, and the chance to shape an industry from the ground up. If you're driven by a passion for innovation and want to build a world where economic freedom is a reality for everyone, explore career opportunities with us.
Ready to Apply?
To submit your application for this position, please visit Coinbase's official website and follow their application process.